Coca-Cola has joined forces with the WWF to launch "Arctic Home", a campaign to raise awareness and funds to conserve the home of Coca-Cola's mascot, the polar bear. It is a initiative that will see the largest number of EU countries to ever come together in raising funds and awareness for a common cause.
Coca-Cola Arctic Home Launch Event Boards, in partnership with the WWF. 17th January 2013. London Science Museum.
Without IMMEDIATE action on climate change, both humans and polar bears face a very uncertain future!